Advertising

Anheuser-Busch's Bud Light has been dethroned as the No. 1 beer in the U.S. by Modelo Especial, produced by Constellation Brands. Modelo Especial has 8.4%of U.S. retail beer sales in the four weeks ended June 3, while sales of Bud Light fell to 7.

Michelob Ultra will be the exclusive worldwide Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, USA Basketball and Basketball Africa League under an agreement between ABInBev and the National Basketball Association. The global expansion builds on the company’s 25-year

1800 Tequila taps 10-time NBA All-Star Carmelo Anthony and Latin Superstar Ozuna to star in a series of cinematic style short films directed by Ricky Saiz and produced in partnership with 1800 Tequila’s creative agency of record 72andSunny. “As the most awarded tequila in the world, 1800 Tequila is

Anheuser-Busch seems to dig itself in deeper as it tries to reverse the sales collapse it suffered following an Tik Tok post by Dylan Mulvaney, a transgender Tik Tok influencer.   A-B is reportedly blaming a "third-party ad agency" for the partnership with Mulvaney.  The agency may have made

Wild Turkey unveiled the newest creative in its global campaign and platform, "Trust Your Spirit," with cameos from world renowned musicians Shakey Graves, Matt Corby, and Yoohei Kawakami. The new films tell the story of each artist's journey to find their voice, following their instincts to

Jim Beam, the world's No. 1 bourbon and enduring American icon, launched its new global brand campaign to celebrate the notion that "People Are Good For You." The campaign, which includes a new website and advertising, accompanied by the rollout of a new visual identity and

Constellation Brands, Inc.said it formed a multi-million dollar, multi-year partnership with Tastemade, a modern media company, to launch a first-of-its-kind content studio that will create and distribute social and streaming content to drive consumer engagement globally for Constellation Brands Wine & Spirit. “Constellation + Tastemade Studios” will drive elevated storytelling

Stella Artois is building upon its successful “Make Time for the Life Artois” campaign with a new commercial and "the biggest, most fully integrated 360-campaign in more than half a decade." “For ages, dinner served as a time for gathering and connection, and now we have grown accustomed

NÜTRL Vodka Seltzer – the No. 2 spirits-based seltzer brand on the market - announces its first national campaign, "NÜTRL. The One with the Umlaut," featuring actress and Saturday Night Live star Chloe Fineman as Günter, a cheeky vodka seltzer sommelier and the brand's new spokesperson.