Advertising

In the wake of the Dylon Mulvaney transgender influencer mess, Anheuser-Busch must regret having relinquish its exclusive sponsorship of the Superbowl. If there ever was a time when an advertiser would want to dominate a consumer's mind, this would be it. With 26.8% in the week ended

Former pro football star J.J. Watt is the new face of Miller Lite’s football program. Miller Lite, whose sales volume grew 19% for the 13 weeks that ended Sept. 3, according to Circana multi-outlet and convenience store data, is ready to tackle football season. In addition to its

Jack Daniel's Tennessee Honey is taking its signature urban art and Hip Hop program, Art, Beats + Lyrics, into new frontiers -- including outer space -- with The Verse, the brand's first immersive virtual reality experience. The Afrofuturism-inspired world showcases the works of celebrated Black and diverse

Smirnoff's new national campaign, "We Do Game Days," pairs football fans and delicious Smirnoff cocktails, starring Emmy-nominated actor, comedian and producer Anthony Anderson. Starting this week, the new TV spots will air nationwide and include custom spots for each of the brand's seven partner

The latest Grey Goose spot was filmed at the USTA Billie Jean King National Tennis Center  and is debuting at the start of the U.S. Open. "For 17 years, Grey Goose has raised a glass to excellence at the US Open," said Aleco Azqueta, GREY GOOSE Vice

Bud Light, official beer of the 2023-2024 NFL season is launching one of the brand's biggest NFL campaigns, with a new commercial, "Easy to Sunday."  It :60, :30, and :15 second formats, with music set to "A Sunday Kind of Love" recorded by husband-and-wife

Uncle Nearest Premium Whiskey released its newest commercial, "My Sugar Baby," which will begin airing August 16 across all 50 states via cable networks, streaming platforms, and every place TV is enjoyed. The spot, set to the music of Frank Wilson, legendary Motown writer and producer, and father

In partnership with Cocktail Courier, Mount Gay will introduce a limited edition Après the Day Cocktail Kit. Curated to compliment summer activities no matter where they are, this kit features ingredients to mix up delicious Barbados Peach Tea cocktails, including Mount Gay Eclipse, along with a customized City Bonfire smore’

That's the advice of Daniel Diermeier, chancellor of Vanderbilt University and a reputation scholar.   He was specifically referring to general policy questions, for instance.  But very often, broader societal issues do affect their business – marketing campaigns, taxes, etc.  "So companies have to work very hard to get

Anheuser-Busch launched a new Bud Light advertising campaign, the first step in righting the ship following the Dylan Mulvaney fiasco.  The spot features 140 A-B employees and is entitled, "We Make the Beer." “This new campaign celebrates the people that bring our beer to life – from American farmers