Advertising

Wild Turkey unveiled the newest creative in its global campaign and platform, "Trust Your Spirit," with cameos from world renowned musicians Shakey Graves, Matt Corby, and Yoohei Kawakami. The new films tell the story of each artist's journey to find their voice, following their instincts to

Jim Beam, the world's No. 1 bourbon and enduring American icon, launched its new global brand campaign to celebrate the notion that "People Are Good For You." The campaign, which includes a new website and advertising, accompanied by the rollout of a new visual identity and

Constellation Brands, Inc.said it formed a multi-million dollar, multi-year partnership with Tastemade, a modern media company, to launch a first-of-its-kind content studio that will create and distribute social and streaming content to drive consumer engagement globally for Constellation Brands Wine & Spirit. “Constellation + Tastemade Studios” will drive elevated storytelling

Stella Artois is building upon its successful “Make Time for the Life Artois” campaign with a new commercial and "the biggest, most fully integrated 360-campaign in more than half a decade." “For ages, dinner served as a time for gathering and connection, and now we have grown accustomed

NÜTRL Vodka Seltzer – the No. 2 spirits-based seltzer brand on the market - announces its first national campaign, "NÜTRL. The One with the Umlaut," featuring actress and Saturday Night Live star Chloe Fineman as Günter, a cheeky vodka seltzer sommelier and the brand's new spokesperson.

The Better Business Bureau's National Advertising Division recommended Molson Coors Beverage Co. end the claim that "light beer shouldn't taste like water,  It should taste like beer." Molson Coors said it disagrees with the decision and recommendation of the National Advertising Division and will

Advertising during this year's Super Bowl fueled a 6.4% increase in demand among viewers, accordiing to a just-released study by behavioral research company Veylinx. Where Super Bowl spots increase consumer demand has been a controvery among advertising executives.   The overall increase in consumer demand was driven by

Remy Martin made its Super Bowl debut Sunday, and the spot, which featured Serena Williams, ranked 25th out of 124 ads in the game, according to EDO (Entertainment Data Oracle) ranking.  It "outperformed the median Super Bowl ad by 2.7 times. Of all spirits and beer advertisers during

Molson Coors Beverage Co. wasted little time letting the world know its first Super Bowl ad in more than 30 years emerged a winner: - Ranked as the top beer commercial by Ad Age and Adweek (the only beer brand in Adweek’s top 10) - Earned near-perfect 4.5/

When I moved to New York many decades ago to work at The Wall Street Journal one of the first voices I heard on the radio was that of Dr. Ruth Westheimer.  The 94-year-old sex expert is featured in Whipshots latest creative, "Shots of Pleasure, providing couples with amusing