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It's Time for Brands to Rethink Brand Safety and News Media

Running an ad next to a story about some negative incident involving your industry is unlikely to hurt your sales. That was one of the key takeaways from a webinar sponsored by eMarketing, "Reframing Brand Safety in New Environments: Why Advertisers Should Rethink News Media." The media is

AWA Calls for Talks to End Restrictions Against U.S. Spirits, Return to Open Access

American Whiskey Association President Michael Bilello urged policymakers in both the U.S. and Canada "to use this moment to reach a negotiated solution that ends discriminatory restrictions on U.S. spirits, restores commercially meaningful access for American whiskey and returns the U.S.-Canada trading relationship to the

Canada Provinces OK Canada-Wide DtC Alcohol Shipping Agreement

Just a day after President Trump announced he was slapping a 50% tariff on many Canadian goods as retaliation for some Canadian provinces refusing to sell American distilled spirits, wine and beer, Canada's nine premiers anoun ced provincial rules will be changed to allow bev//al suppliers to

Supreme Court to Decide If Seizing $95,000 Airplane over 6-Pack of Bud Was Excessive

Does seizure of a %95,000 1969 Cessna airplane because a passenger brought a six-pack of beer into Beaver, a remote Alaskan village, violate the U.S. Constitution prohibit against excessive penalties. The pilot and owner of the airplane, Kenneth Jouppi, says it does and the U.S Supreme

Four Roses 100 Proof Rolls Out, Responds to Bartender Feedback

Four Roses 100 Proof Rolls Out, Responds to Bartender Feedback

Four Roses Bourbon 100 Proof is rolling out nationwide, marking the brand’s latest investment in the on-premise community. Developed in direct response to bartender feedback, Four Roses Bourbon 100 Proof delivers the higher-proof expression while maintaining the balance, consistency, and approachability the brand and Four Roses Bourbon

Stella Artois Celebrate FIFA World Cup Champions with New Creative

Stella Artois – the No. 3 premium tap handle in the U.S. and Official Sponsor of the FIFA World Cup 2026, – is celebrating the official champions of the tournament with a series of new creative, limited-time ads that celebrate both football’s biggest champions and Stella Artois’ Taste Worth