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Four Roses 100 Proof Rolls Out to On-Premise

Four Roses 100 Proof Rolls Out to On-Premise

Four Roses Bourbon 100 Proof is rolling out to bars and restaurants nationwide, marking the brand’s latest investment in the on-premise community. Developed in direct response to bartender feedback, Four Roses Bourbon 100 Proof delivers the higher-proof expression while maintaining the balance, consistency, and approachability the brand

Stella Artois Celebrate FIFA World Cup Champions with New Creative

Stella Artois – the No. 3 premium tap handle in the U.S. and Official Sponsor of the FIFA World Cup 2026, – is celebrating the official champions of the tournament with a series of new creative, limited-time ads that celebrate both football’s biggest champions and Stella Artois’ Taste Worth

Spirits Improve, But Total Alc Continues Slide; Prepared Cocktails Volume Falls 5%, Sales Hang On

Total alcohol missed year-ago comparisons on both a four-week and one-week basis, NIQ reports. During the four weeks ending July 11, Total Alcohol missed year-ago comparisons. Dollar sales reached $9.3 billion, down -2.6% vs the like year-earlier period, while case volume totaled 184.

DISCUS: Trump's 50% Tariff on Canadian Goods Deepens Tension, Risks Retaliation

President Trump's action in imposting a 50% tariff on imported spirits from Canada– as well as most other Canadian goods – "deepens trade tensions and raises the risk of further retaliation at a time when many U.S. hospitality businesses continue to face financial hardship," Chris Swonger,

What We're Reading

A 20-Minute Workout to Build Upper-Body Strength These exercises can help improve your posture and make everyday movements feel more comfortable. (New York Times) Should You Roll or Fold Your Clothes When You Pack? Wirecutter’s travel writers and editors have packed hundreds of bags. They’ve rolled

How Farm Credit Mid-America Allegedly Enabled Uncle Nearest Fraud

Michael Senzaki, the former chief financial officer of the Uncle Nearest family of companies, was able to defraud * Farm Credit Mid-America, * Uncle Nearest companies, and * steal at least part of Fawn Weaver's equity in Uncle Nearest, * as well as money intended to pay Uncle Nearest's